Loql helps Berkhamsted High Street go digital

A not-for-profit consortium of technologists and local business people in Berkhamsted have created an online store to support the town's high street businesses.

Up and down the country, local high streets are in crisis and if we do nothing, many of the shops and restaurants we love will close.

This predicament is being tackled head-on by Loql, a Berkhamsted based, not for profit consortium of technologists and local businesspeople with a plan to help.

They are creating a single, powerful online store for the whole of Berkhamsted, that any local shop or restaurant can use to take digital orders.

They believe that by combining the power of digital and the convenience of the high street, they can create brilliant customer experiences and loyalty to the local businesses.

Matt Lindop, founder of Loql, said: “This platform is not about decreasing high street footfall, but about enabling those locals who would normally shop online, to do it locally.

"The bar to entry for digital is too high, making it hard for independent retailers to keep up with customer expectations.”

The company’s ambitions are not just digital though.

The explosion in online shopping during Covid has also led to a huge increase in delivery vehicles on our roads, creating emissions, pollution and congestion - often while rewarding delivery drivers poorly.

In partnership with another local company, Estarli, they are about to start piloting a zero-emission electric vehicle service for the town’s businesses to be able to call on.

While this model is just being rolled out in Berkhamsted, the team’s plans are much wider.

Matt added: “We’re designing this to work in and for any community.

"The secret is getting businesses to realise they’re not competing with each other, and can reduce costs, improve customer service and even create more jobs and training opportunities by working more closely together.”

Click here to view the website.